[Story via Mashable] Whether you’ve already tried your luck with Facebook Ads, or built up your fan base organically, there’s nothing wrong with running an ad campaign for your page. Realistically, some campaigns can be a train wreck, but also a great learning experience. Knowing who to target, where to target, and what to say all seem pretty confusing to anyone that hasn’t had experience with CPM or PPC campaigns. (By the way, we wrote up an ad creation guide in a previous post – check it out for step-by-step instructions!)
At least, it used to be confusing. Facebook Marketing has stepped up their game in the past few months, and we’ve seen plenty of changes with Facebook’s ad platform along the way. Here are 5 resources that are practically invaluable if you need some inspiration (or direction) with your latest ad campaign:
If you’re looking for examples of successful social marketing, turn to Facebook Studio for inspiration. Studio curates game-changing campaigns that have appeared on the social network. In addition to a gallery of marketing efforts, the site presents Facebook Studio Awards to exceptional campaigns. You can even submit your own. Studio highlights campaigns from all over the globe, so you can see what works in other cultures, too.
Think of this tool as a helpful supplement to Studio. Success Stories highlights innovative Facebook campaigns from all over the world. The site breaks down the individual goals and results of each campaign, alongside some pretty stunning images, we might add.
Use Success Stories to get inspiration for your own marketing plans. For example, P.F. Chang’s free lettuce wraps campaign might convince you to try your own couponing or customer outreach.
Just like the media needs to follow guidelines when using certain types of content, so brands need to be aware of specific Facebook provisions. Access the Brand Resource and Permissions Center to ensure your business is abiding by the social network’s requests.
For example, the company asks, “Do not use Facebook, or any other of our trademarks, as a verb.” It also shares the types of logos and artwork your brand has permission to use.
Did you know your cover photo can’t include a phrase like “Get 50% off” or “Enter the contest below!”? These call to actions go against Facebook rules, and your Facebook Page could be suspended if you’re found to be in violation of them.
If you’re considering Premium or Sponsored Story ad placements, use the demo tool to preview their appearance. Choose to either simulate an example brand’s ads or test your own. The tool will generate a template that displays page post content as seen from a user’s perspective, whether a sidebar ad or sponsored story, helping to remove the guesswork from your next social marketing campaign.
Facebook’s official marketing page shares tips and resources to guide your business in becoming more marketing-savvy on the platform. The page posts events and updates users with the latest in Facebook marketing news. Keep an eye out for webinar and live Q&A announcements that train Facbeook page admins to connect with fans and reach wider audiences. Plus, Facebook constantly seeks engagement from its users, asking for feedback and case studies surrounding your business.