What are hashtags?
The hashtag aka pound symbol (#), has become popular among social networking sites in organizing different topics. It is used to promote and draw attention to a specific event, person, or saying. Putting the symbol before a word or phrase, makes it easier for users to find, follow, and contribute to the conversations about the topic.
How to use a hashtag:
- put the sign in front of the word or phrase
- no spaces
- no punctuation
- no special characters
In this tweet, the Visitor’s Bureau is using hashtags to extend their reach in winter promotions.
Why should your business use the hashtag?
By using the symbol while posting on sites like Twitter, Instagram, and Facebook, your business is more likely to get noticed when followers search for topics related to your posts. A good way to get started using hashtags would be to use already trending topics and those that are the most popular. These are more likely to get your business noticed. You may also make up your own hashtags as part of a marketing campaign offer followers some kind of incentive for tweeting with that hashtag so many times. By doing this your followers are engaging and more likely to keep following your business.