[Story via CNN Money] In hopes to tap into the younger, active online user base, Yahoo announced a $1.1 billion deal for blogging site Tublr on Monday morning, and they promise not to screw it up! CEO and founder of Tumblr, David Karp says that he has resisted the use of traditional display advertising on Tumblr to this point, but many fans of Tumblr raise question of whether the site will become cluttered with yahoo ads, profiting yahoo billions each year. Serving the 300 million monthly unique visitors and 120,000 sign-ups every day, with about 900 posts a second from Tumblr, many fans wouldn’t be surprised if things began to change soon.
According to CNN Money “To answer those worries, Yahoo said that Tumblr will be independently operated as a separate business with Karp staying on as CEO. Yahoo CEO Marissa Mayer posted her own Tumblr post to try to assure fans of the site they need not panic. In a call with investors and analysts Monday, Mayer referred to the deal as a “game changer” for Yahoo. She said there will be no Yahoo branding on Tumblr”.
Yahoo’s stock is up 33.5% this year already, and many people believe that what Mayer is doing for the company is reinvigorating it, making it cool again, the tumblr deal is something that clearly fits. Some of the questions on many people’s minds are: Will Tumblr actually add to Yahoo’s profits and revenues in a meaningful way, and will they become cool again? These questions remain to be seen.
[ Story via NBC NEWS] Many residents in Oklahoma panic trying to locate loved ones after one of the deadliest tornadoes the United Stated has seen since one killed 161 people in Joplin, Missouri, two years ago, touched ground. According to Huff Post, many schools and hospitals were hit by the tornado, and “Twenty of the 51 confirmed deaths in Oklahoma’s horrific disaster were children, the Oklahoma medical examiner said, and at least 45 of the 230 people injured were children, according to area hospitals”.
Due to massive numbers of missing loved ones and animals, Google and the Red Cross are helping confirm the safety of tornado survivors, while the Oklahoma Humane Society and Reddit users band together to take care of missing pets. According to NBCNEWS.com, Google has set up a crisis response center page that provides shelter information, weather reports, public alerts and links to a variety of resources to aid those in or around the towns of Moore, Newcastle and southern portions of Oklahoma City. Google has also enabled the Google Person Finder Tool that allows people to search for their loved ones and animals.
The American red Cross “Safe and Well” page is also serving as a way to confirm that loved ones are doing all right. It functions similarly to the Google Person Finder, but instead focuses on individuals listing themselves as “safe and well,” in addition to letting others search for loved ones. Do you feel these programs are helping as intended?
[Story Via Social Media Today] Stated as the most awesome things to happen on Facebook, Monday evening, bakers Amy and Samy had one of the best Social Media meltdowns people have seen since Gordon Ramsay’s social media horror show in May. Samy and Amy took to Facebook to respond to some negative comments about their food and pricing, but they did this in no calm composed fashion.
Upset about feedback, they began to lash out at people using curse words and insults. Once realizing their actions overnight, they blamed hackers.
Many questions are being passed around whether this will be a breaking point for Amy and Samy or whether it will make them more famous and bring customers through the doors. What do you think, is it possible to recover from such a massive social media fail?
[Story via Mashable] Transforming from a small professional-networking site that launched in May 2003 from the living room of Reed Hoffman’s home. LinkedIn was founded in the aftermath of the Dot-Com bust, at a time when the biggest social networks were Friendster and MySpace. Linkedin Launched just before most of the social networks that are considered big players today. It’s about a year older than Facebook, three years older than Twitter and eight years older than Google+ — though it’s younger than Google itself.
Now, ten years later, Linkedin has transferred into a must-have tool for recruiters and job seekers. The social network for professionals has more than 200 million users, 3,700 employees and 26 offices globally, and is generating more than $300 million in revenue each quarter.
[story via Mashable] A young, sick boy named Rahim says he’s not worried because of UNICEF Sweden’s Facebook community. Maybe they will reach 200,000 likes by summer, he says, “Will that save my brother?”
UNICEF’s latest ad (this particular ad is airing in Sweden) takes a swipe at casual Facebookers drawn to pages, posts, photos, and shared memes depicting messages such as, “1 LIKE = $1!” or, “For every LIKE Facebook will donate $1!!!!”
A case could be made on UNICEF’s behalf about really doing something to help a cause, rather than casually ‘liking’ a charity page. Although the point is a bit direct, it’s not unsubstantiated.
[Via The Guardian] US stock market plunges with a 143 drop in Dow Jones industrial average in the matter of minutes after hackers fake Twitter feed of the associated press, saying the “White House had been hit by two explosions and Barack Obama was injured”. Although this only took place for a few minutes, it lead to thousands of people questioning the security procedures of Twitter, and hundreds of people panicking about their vulnerability to breaking news in the age of social media.
USA Today announces that Twitter announced plans to introduce a “two-factor authentication” option that would make it impossible for hackers to break into accounts , even if they acquired the passwords. The feature is said that it will add extra security to twitter accounts making users have a code on top of a password to log in on new device. Do you think it will make a difference?
Guppie Kids (Bit Social Media) is doing a great job with helping me relaunch Guppie Kids. All brands can have a voice no matter how Big or how small through social media. You have given me much insight to building the Guppie Brand through social media. I could not do this without you, and you have been so generous with your time. Thank you for taking ideas and help put them into action! Deb Rohn - Owner - Cadillac - MI