Email newsletters are an easy, cost-effective way to market your audience. Here are a few best practice tips to make sure your e-newsletters are meeting your audience’s expectations.
- Subject line, subject line, subject line – Your subject line can determine whether your reader deletes your newsletter or wants to read more. It should be creative but clear; intriguing, offering value to the reader with minimum risk. Need more? Here are five types of subject lines to engage your audience.
- Don’t over-promote – your newsletter content should be educational, not promotional. It’s ok to let the know about promotions, but the main focus should be providing readers with content they’ll be interested in learning that is also relevant in some way to your business. It can be as simple as tips, recipes or other interesting and helpful content.
- Visual impact – pictures and videos can have a great impact, just make sure content within photos can be found in text only, as some readers choose to see text only. Videos should be short and relevant to your audience. Get more information on videos here.
- Timing is key – When you send your newsletter is as important as what is in it. Tuesday – Thursdays are shown to be the best days for email newsletters to get the highest open rates. It is wise to test what days/times work best with your audience.
- Optimize for mobile –According to a report by Return Path in September, 2013, almost half of email open rates come from mobile devices. It also states 63% of mobile readers will delete emails that are not optimized for mobile. If you aren’t already optimized for mobile, you need to be as soon as possible to ensure you are getting all of your audience.
LinkedIn is a social media platform that is favored by professionals, but many people aren’t utilizing LinkedIn to it’s full potential. Here are a few pointers to help you get started, via Pamela Vaughan at Hubspot:
Optimize Your Presence
- Make your URL cleaner – if you haven’t already, go to privacy and settings and find the link to edit your public profile under “Helpful Links”. On the right is your Public Profile URL, Your Current URL – for example, www.linkedin.com/in/raeberwald.
- Add a LinkedIn badge to your own website or blog. Under Public Profile URL there is a link for Profile Badges. Click and follow instructions to add a LinkedIn badge to your personal website.
- Show your work – you can add media such as videos, documents, links, presentations and images to your Summary, Education and Experience sections of your profile. It’s a great way to show what you do. Click here for help.
- Get connected – the Connections tab in the top navigation offers a variety of tools to grow and connect with contacts in your professional network. Click Add Connections in the drop-down menu to import contacts from your email accounts. Also, LinkedIn gives you opportunities to keep networking fresh with it’s Keep in Touch feature. Say congrats, or hello or wish someone a happy birthday!
- LinkedIn groups – joining groups has many benefits. It allows you to network and message members that are not connected with you and allows you to bypass the “need to be connected at the first-degree” and a great way to broaden your horizons.
- Leverage @mentions – LinkedIn offers the ability to “tag” or @mention other users and organizations. Just use @ symbol immediately before the user or company name in your status update and they will be alerted and it will link back to them as well.
Business and Marketing
- See what’s trending – did you know you can track what content is trending in LinkedIn? Use this to understand what content your company should be creating and sharing. Click here!
- Generate leads – promote and share links to your landing pages in your company status updates, where appropriate in LinkedIn Groups, on your Showcase Pages, and in calls-to-action placed in posts you publish via LinkedIn’s publishing platform.
- Publishing platform – You don’t have to be an influencer to publish a new article to LinkedIn Pulse. Experiment with how this feature can support your marketing goals by creating content for the platform and promoting it via your Company Page.
Want to learn more? Check out the entire article here
If you are looking for an easy, affordable way to create your own designs, you really need to check out Canva.com. It’s online and free to use, with plenty of free elements, images and fonts with a library of images to purchase starting at just $1! This will give you the ability to create both web and print design, such as flyers, posters, business cards, invitations, Facebook covers, blog graphics and much more, and you can custom create your design using your own dimensions.
Here is how Canva can help you!
- Search, drag and drop, no need to leave the web.
- Search through Canva’s extensive library or upload your own!
- Easy photo editing using Canva’s preset filters or advanced features to customize your own filter.
- Collaborate with anyone, anywhere!
- Easy, online tutorials will have you ready to design in minutes!
- Support when you need it – I have emailed with questions and received quick and friendly responses.
Canva also has a blog you can follow for additional tips about design and social media. It’s fun, simple and easy!
Now that you’re convinced you need to use Twitter, we’ve put together a few quick pointers on how to get rolling, via Y Marketing Matters with Yasmin Bendror.
- Develop a strategy instead of implementing randomness. Using a Content Calendar is a great way to get organized and be efficient.
- A picture is worth a thousand words. Tweets with pictures get more response and more retweets.
- Character counts count – using between 70 – 100 characters gets more engagement.
- Use hashtags with your keywords and stay on top of trending hashtags.
- #FF or #followfriday – remember to tweet about your favorite Twitter users.
- Know when to tweet – studies have shown Friday, Saturday and Sunday have the highest click-through-rates as well as afternoons vs. mornings. Test your tweets within your market to find the best times and days to tweet.
- Ask for a retweet!
Want to learn more? Read this!
Maybe so! Here are the facts:
Twitter has about 1 billion users world-wide, about 241 million tweets per day and in the U.S., about 48 million users are projected in 2014. Older users tend to engage in more ads and Twitter is projected to grow a more mature audience over the next few years, projecting by 2018 the 25 – 34 year old age group will match the teen users (12 -17 years old).
- Twitter tends to be less social and more about communicating with prospects, like-minded people and businesses. This lets you find and grow your target audience easily.It’s also a great way to keep up on current trends using the hashtag feature.
- The 140 character limit keeps your message to-the-point, which allows you greater efficiency.
- It’s a great way to connect you with your customers while allowing you to provide good customer service.
But is Twitter right for you? Yasmin Bendror via Y Marketing Matters has three simple questions you should consider first:
- Is this the right social media channel for your business and does your target audience use Twitter? Make a list of your target audience demographics, and compare it to the user demographics of Twitter. Americans make up 24.3% of monthly active users on Twitter. 27% of users in the USA comprise of 18-29 years olds, 16% are between 30-40.
- Do you have the human resources available to effectively run your Twitter profile? Statistics show a business should tweet quality content at least 4-5 times per day, answer, comment and connect with followers as well as outreach to new followers.
- Do you have the financial resources to grow your followers with advertising on Twitter? This will help you get your brand name out there and grow your followers. Work on a budget for what you can afford to spend on Twitter on a weekly or monthly basis.
Still clueless about tweeting and #hashtags? Look for our next blog with some tips that will get you tweeting in no time!