With only 140 characters at your disposal, not every tweet is going to be compelling. To make your content go viral, you’ll want to make the most out of every tweet. Keep these five things in mind before you start tweeting:
- Use hashtags – but only when appropriate
Hashtags are great; they’re keywords used to sort billions of Tweets. Whenever you tweet on a topic that someone might search for, end it with a hashtag. But be sure not to overuse them – and remember to keep them short.Do this: We’re changing our business hours this #Spring!Not this: Did any1 watch the #dailyshowlastnightitwasawesome??
- @Tagging leads to better networking
When you’re trying to build a following on Twitter, it’s important to keep the conversation going. Don’t tweet into deep space – instead, @tag a friend. Keep up with constant contact. This is essential for making B2B connections, and it doesn’t take a lot of time either – it’s as easy as text messaging.Do this: @afriendofyourbusiness thanks for the follow!Not this: @JayLeno @Google @BarackObama hey!
- Retweet, and thank others for Retweeting
When you share, others share what you have to say in turn. Retweet topics that relate to your industry and things you find interesting. Aim to make every tweet you publish retweetable, as you’ll exponentially increase your online voice. And, when others retweet what you have to say, give them a shout out as thanks.Do this: RT @bitsocial ‘5 ways to make each tweet count’ http://bit.ly/hWX3wHNot this: RT @soandso LOL
- Use link shorteners
If Bit.ly isn’t your best friend already, it’s time to get familiar with shortened URLs. Like we said before, 140 characters isn’t a lot to work with. If you’re linking to any article, website, or Youtube video, you’re going to want to shorten in. Although there are lots of link-shortening sites to choose from, we prefer Bit.ly(it must be the ‘Bit’ part!).Do this: Cool article! http://bit.ly/hWX3wHNot this: Cool article! https://bitsocialmedia.com/2011/04/12/5-ways-to…ch-tweet-count/
- Make your Tweets dynamic, but readable
Remember when you first logged on Twitter and had no idea what any of the lingo meant? Don’t let that happen with your tweets. It’s all too easy to clutter up what you’re saying with @tags, hashtags, and links. Use them only when it’s appropriate. Keep it short, tweet simple, and make your message accessible to those who aren’t familiar with Twitter.