Looking for Social Media ROI?

There are plenty of ways to gauge the ROI of anything business-related, because it boils down to dollars and cents. Social ROI, on the other hand, isn’t as simple; it’s a composite of exposure and feedback that must be taken on a case-by-case basis. What...

8 Funny Reactions to Recent Facebook Changes

We all know Facebook makes quite a few inconvenient changes, but I’m starting to think that I’m the only one who doesn’t mind them. Or care, because it’s not a big deal. However, we thought a few of the reactions to these minor changes (and...

Netflix’s Massive PR Fail

You might have heard about the Netflix/Qwikster split–and, if you haven’t, don’t worry (it’s just another bad move on Netflix’s part). But one thing you might not realize about ‘Qwikster,’ the hardly-new dvd by mail service,...

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