PageModo, North Social, Shortstack – have you tried them? It’s always good when you can save money with DIY solutions, so why not develop your own social media campaign?
Still waiting for the thumbsdown button...
Many people start out on this path thinking, “How hard can this be? I have a Facebook account!” We have found that a poorly managed social media presence is more damaging than no presence at all – EVERYTIME!
The appeal of sites like these are the low cost and seemingly instant results. With monthly subscriptions as little as $7 per/month, it is hard not to consider signing up. What you’re not accounting for is the time you still need to put in! Whether it is daily maintenance, the time it takes to create ‘custom’ tabs (from templates), or assuming you don’t need to invest any time into a social media campaign – turns out you aren’t getting the deal you thought! (Good marketing on their part eh?)
Would the accountant in your company buy a DIY plumbing kit (with no handy-man background), and dive into a broken sink expecting cheap and instant success? Hopefully not! The needs of a small business are almost always best met by other small businesses with specialty skillsets. Marketing, Advertising, and social media are no exception. The problem you may find yourself in is that your advertising agency is slow to jump on the social media bandwagon, or scared to jump at all. So you start researching it on your own, and when you’re looking online for social media solutions for business it is very easy to find the wrong kind of help.
A major selling point for us with our clients is the local, hands-on, ‘let us handle this’ approach we take to each businesses and their specific needs. We design a strategy based on the strengths and weaknesses of our clients existing marketing and advertising efforts. What you need is a 3rd party social media expert that knows the intimate details of how your businesses is run, and what exactly you would like from your marketing efforts.
Contact us to see how we can create your campaign online!