UNICEF Ad: “Facebook ‘likes’ don’t save lives”

[story via Mashable] A young, sick boy named Rahim says he’s not worried because of UNICEF Sweden’s Facebook community. Maybe they will reach 200,000 likes by summer, he says, “Will that save my brother?”

UNICEF’s latest ad (this particular ad is airing in Sweden) takes a swipe at casual Facebookers drawn to pages, posts, photos, and shared memes depicting messages such as, “1 LIKE = $1!” or, “For every LIKE Facebook will donate $1!!!!”

A case could be made on UNICEF’s behalf about really doing something to help a cause, rather than casually ‘liking’ a charity page. Although the point is a bit direct, it’s not unsubstantiated.